Business cards – a mandatory attribute of modern communication and protocol
Once, many years ago, during the III century AD in China, officials at court were required to prepare special paper cards (you do the Chinese have invented paper – what not to do). These cards calligraphers inscribed the names and positions of employees. Thus arose the cards.
Chinese peasants, however, they were expressly forbidden to have business cards. I wonder why they were banned after they already are not they should. This must have occurred bureaucracy.
Europe felt much later. Naturally, the French rub of being the first – in the XVII century. In fact, the first evidence from German business cards 1786.
I did not find information when they appeared business cards in Bulgaria, but I guess almost immediately after its liberation from Ottoman rule.
In the XIX century already receiving widespread. At that time, form and protocol rules – how to prepare, how to exchange, which symbolizes what. Aristocracy its work!
But not always so refined and aristocracy. Even then, people were measured … properties. Hey on, find cards that say how the land owner how horses or cows there. Stupid little, but … those were ever temper. It even today in some countries morals are inferior to cows – if you have ten or more cows, put your hat on the rack. If you do not – on the shoes … strange, but the fact is – I have seen it with my own eyes and they explained me why.
Initially the label on the creation and exchange of business cards was a highly complex and very symbolic. Over time, pragmatism prevails and reduces the symbolism, but is beautiful in interpersonal relationships still be observed at least in part, as archaic as it sounds nowadays. No one, not even historians do not know what it means when folded upper or lower left corner of the card, but it is an expression of respect and reverence bilateral one held such “conversation” with the cards in celebration of an important anniversary or any other occasion.
The emergence of business cards still remains a very practical design. What happens in “not-business-card” communication? Give me your hand, say your name, you hear the other and a moment later you’ve forgotten the first name and the next minute and second, too. At least with me so, and if you have the courage to admit to you, too. The exchange of business cards prevent this embarrassing situation.
Development and continues in two main directions. Conditions may be called for “image” and “functionality”. Business cards for image usually prepared and expensive conventional technologies with exotic materials or craftsmanship itself is too complex and unusual. Business cards for functionality are with a simple style, providing fast most important and necessary information for the owner. I personally prefer the second one. There is another extreme – when they are discharged 4-5 dozen emails and mobile phone – this is not good – but who’d dropped the email? Nor are a telephone dial phones all day to find a person of any of them. Furthermore, a normal person usually speaks only one phone at a time. It is more important to pick it up (because I have known with several mobile phones, but you can’t find them in most cases anyone of them). In the extreme case of a normally accept a work and a personal cell phone – bouth are more than enough.
Nowadays, humans are already shaping some attitude by analogy with clothing “on the card welcome” … ie from the first meeting with the business card of the person to it may feel good, but can experience and hostility. Each card is essentially an advertising “small-ad-campaign” – its owner advertises itself or establishment in which work.